A crowd that stays
Guests don't drop in — they settle in. Fire pits, DIY skewers and a full coffee bar keep tables occupied deep into the night, six nights a week until 3 AM.
Investor relationsOwn a seat
Own a seat
by the fire.
ASAP & SOUL is Kuala Lumpur's late-night campfire BBQ — a proven concept with a loyal crowd, corporate event credentials and room to grow. We're talking to partners who want in.
Why ASAP & SOUL
The concept is proven. The market is open.
Since opening at 17, Jalan Ulu Ampang, KL, ASAP & SOUL has turned a simple formula — open flame, fire pits, music and coffee until 3 AM — into one of the most distinctive nights out in the city.
Corporate trust
We've hosted gatherings for names like BMW and CIMB — companies that expect a venue to deliver atmosphere, food and logistics without hand-holding.
Community magnet
Car and motorcycle communities, alumni groups and birthday crews treat ASAP & SOUL as their home ground — a repeat-visit engine built into the concept.
A differentiated niche
Late-night outdoor BBQ in KL city is nearly unclaimed territory. We own a mood — campfire energy, ten minutes from town — that a ballroom or cafe can't copy.
Where we're going
Built to grow beyond one fire
One venue proved the concept. The next chapters multiply it — new locations, licensed partners, packaged products and a bigger events calendar.
Second location
The campfire format is built to travel: it needs outdoor space, a grill line and the ASAP & SOUL playbook — not a landmark address. We're evaluating sites across the Klang Valley.
Licensing & franchise
Our menu, sauce recipes, staffing rhythm and event playbook are already documented through daily operation. That makes the brand ready for licensed partners who want a proven concept.
Packaged products
Our house-made black pepper, mushroom and chimichurri sauces have a following of their own. Retail and delivery packaging turns the kitchen into a second revenue line.
Signature events
Monthly fireshows, corporate takeovers and community gatherings are an evolving calendar — ticketed and sponsored formats extend the venue beyond dinner service.
Ways to come in
Three ways to partner with us
Growth investor
Capital to accelerate a second site, deepen the events business and launch packaged products.
Site & landlord partners
Outdoor-capable spaces in the Klang Valley that want a proven, high-dwell-time anchor tenant.
Brand & event sponsors
Fireshows, themed nights and community gatherings offer natural sponsorship and activation slots.
Let's talk numbers — over a fire.
Serious about partnering or investing? Message us and we'll set up a proper conversation — financials, plans and a tour of the venue at night, when it comes alive.
Detailed financial information is shared privately with qualified prospective investors and partners after an initial conversation.
At a glance
- Concept
- Late-night campfire BBQ — open flame, fire pits, music all night
- Location
- 17, Jalan Ulu Ampang, KL, 55000 Kuala Lumpur
- Revenue lines
- À la carte & sizzle sets · Private & corporate events · Coffee bar · Packaged sauces (planned)
- Guests
- Night owls, corporate teams and community crews — 6 PM to 3 AM, daily